College Recruiters Use Student Bloggers

Colleges seeking a competitive edge are increasingly enlisting and sometimes paying student bloggers to chronicle their lives online. The results run the gamut from insightful to boring, but the goal is the same: to find a new way to win the attention of the MySpace generation. "We found it a much freer, less constricting, far more believable way of letting prospective students glimpse what was going on on campus," said Seth Allen, dean of admissions at Dickinson College in Pennsylvania.

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