Blogging Success Study / Northeastern University

After careful review, the research team identified five factors for success. The majority of the twenty participant bloggers pointed to these factors as important to the success of their blog. We focus in on these factors in Section Three.

The five factors identified by the participants were:

1. Culture
2. Transparency
3. Time
4. Dialogue
5. Entertaining Writing Style and Personalization.

» Advanced Organizational Communications