First off, the total posting volume of the blogosphere has leveled off somewhat, showing about 1.3 million postings per day, which is a little lower than what we were seeing last quarter but still about double the volume of this time last year. This leveling off may be the result of more aggressive and mature spam fighting capabilities as discussed above, but we'll have to see how the next three months progresses to determine if this is the case or if some other trend is at work.
Along with the aggregate posting volume information, we’ve put in some annotations of the events that occurred at the time of the spikes, showing that the blogosphere continues to react strongly to various world events. It is important to note that these spikes are relative to the posting volume at that time. For instance, the big spike in July is related to the Israeli / Hezbollah conflict as well as other escalating tensions in the Middle East. I similarly would expect to see a spike beginning today and throughout this week in response to the upcoming U.S. elections.
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